top of page
Brand Designer Laptop Photo_edited_edited.jpg

Hi, I’m Hailey, the founder and designer behind HF Graphic Design.

It’s my mission to design beautiful brands that truly align with you and attract your ideal customers. After working in corporate design for 12 years, I took my freelance business full-time in 2019, and I’m so glad I did.

While I’m grateful for my past experiences, I wanted to build a life and a business that was more aligned with my passions once my son was born. Since then, I’ve helped over 60+ brands bring their story to life, and I’m excited of the prospect to help you do the same.

Pampas Grass Aesthetic Branding Photo_edited.jpg

Helping Women Entrepreneurs Build A Beautifully Aligned Brand

Brand Designer Hailey Fralick.png

I create timeless brands that attract your dream clients.

You’ll find me listening to Taylor Swift (or depressing indie music) and diffusing lavender as I devote my time to ensuring every detail of your design is just right.

KC mockup.png
Moda Branding Mockup.png


You don’t have to follow trends that change with every passing day to be successful. If you want your brand to stand the test of time, you need to focus on what’s right for you, your brand, your clients, and your values.

This is where I come in... 

"I feel so lucky to get to do what I love while helping other women entrepreneurs achieve their dreams."

Brand Designer Hailey Fralick

My Promises to You


I like working with people who share similar values and beliefs. This helps me create aligned branding for you and your business. I’m not interested in helping your brand if you have discriminatory or non-inclusive practices or views.


I believe you can sell and be true to yourself. You don’t need to fall into a trend trap just because everyone else is doing it. It’s all about doing things that feel aligned for you and your business. I create brands that are true to you, your personality, brand vibes, business mission, and values.


I like to over-deliver and make sure you are getting great value. Nothing is cookie-cutter when I create your brand visuals. I only work with 1-2 clients at a time so that I can focus all of my time and energy on you and you alone.


When I work with your brand, I’m doing more than just designing a logo. I’m finding out what truly aligns with your vision to create subtle, purpose-driven designs that attract your dream clients.


As a perfectionist, I’ll make sure everything is organized, consistent, and beautiful and that you have everything you need even after our time together.

She challenged me to think differently and be really purposeful about my branding. She didn’t just design my brand, she gave it a feeling, a purpose, she attached emotions and an experience to my business with colours, images and fonts. Hailey was kind, receptive and patient yet she pushed me to go deep into my brand and really get it right.


bottom of page