Be Aligned is a coaching business focusing on helping you align your soul, heart, mind, and body.
It was important that the branding portray the strength, professionalism, and confidence that Brianne has while also feeling safe, warm, and comforting.
The logo typeface has a strong serif that makes it feel impactful, but has been customized so it’s not too bold or overwhelming. The lowercase ‘be’ creates a supportive and approachable feeling while also adding visual interest that makes the logo memorable.
The icon symbol itself symbolizes the ‘alignment’ of the ‘soul, heart, mind, and body’ coming together. The slightly rounded edges within the mark make it feel safe and peaceful with a sense of wisdom. And if you look even closer, the tiny hearts inside can be used as additional design elements throughout.
All this, in combination with:
• the deliciously warm, muted colour pallet
• carefully selected font system
• the clean, warm, minimal photography
• a fully loaded suite of additional brand marks
• and lastly, custom-created social media templates that put everything together in a super cohesive and easy-to-use way.