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Chroma Charters is a female-founded sailing charter company leading private tours for millennial's and their families. Chroma Charters believes in the beauty of nature, showcasing the ocean's 'chromas' or colors during sunset rides and overnight retreats. 
 
Chroma Charters partners with a different Ocean Conservation nonprofit each quarter to help protect local habitats for Marine Life.

BRAND PERSONALITY:  Relaxing, enlightening, vibrant, approachable, inspiring, natural, fun, coastal.

BRAND GOALS:  To inspire, educate, and appreciate the beauty of Southern California marine life in a way that keeps everyone safe. Provoke excitement and wanderlust.

LOGO VARIATIONS

COLOUR PALETTE

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ICONS, PATTERNS & SOCIAL

Custom made icons that can be used as supporting graphics and story highlight covers. Along with fun custom made patterns that can be used on social media and brand collateral.

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APPAREL & BRAND COLLATERAL

Examples of how the branding can be used for various types of apparel and accessories.
Along with a business card design and store front signage.

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