Grace & Ivy helps new mothers grow into motherhood with confidence by providing personalized support and building a safe community. 

It was important to keep the brand feeling mature, feminine, and luxurious, while at the same time feeling comforting and safe for new moms and their support system.

Brand adjectives: Luxury, intentional, caring, soothing/calm, trustworthy, light, airy, soft, fresh, clean, empowering, empathetic, understanding, supportive, enlightening