The strategy behind Onesto’s rebrand was to create a visual identity that reflects the brand’s values of trust, quality, and timeless design.

We focused on clean, refined typography paired with a balanced, understated palette to convey both modernity and elegance. Subtle details in the logo suite and supporting visuals bring a sense of intentionality, ensuring the brand feels elevated without being over-designed.

The result is an identity that communicates confidence and sophistication while leaving space for the jewelry itself to shine.

Brand Adjectives: Refined, Authentic, Confident, Minimalist, Timeless, Elegant, Modern