Full Branding

Social Media Graphics

Paz Wellness provides yoga, reiki, and meditation classes.

Paz means peace in Portuguese, and has great meaning to Shalene and the service she provides.

From the custom loops and bends in the letterforms, to the beautiful and soft font system and colour palette, and the icon itself that incorporates the lotus flower, peace sign, and the horizon. Everything about this brand embodies Shalene’s mission and values and speaks to her target audience.
 

Brand adjectives: Peaceful, calm, safe, wholistic, warm, welcoming, soft, unique, trustworthy, authentic, comforting,