100 Adjectives To Help Define Your Brand

Before investing in brand design for your business, you need to be able to define your brand personality (along with your mission, vision, values, ideal client etc.). Brand adjectives are used to help define your brand personality, values, and aesthetics. How your business will be portrayed visually, and how you will communicate with your customers. For example: Playful or serious? Quirky or straight-to-the-point? Fun or functional? Trendy or classic? Affordable or luxury? etc. Your brand adjectives should speak to your target audience and visual aesthetic. I always ask my clients to list 5 adjectives they want to be associated with their brand personality, and 5 adjectives they want to be associated with their brand aesthetic.


Here are a couple of questions you can ask yourself to help you get started. What adjectives best describe what your brand is all about? What are your values? How do you want to connect and interact with your audience? How would you characterize your brand? How do you want your product and/or service to be perceived? When people think about or interact with your brand, how do you want them to feel? Use the list of brand adjectives below to help. Jot down the ones that resonate, and then try to narrow it down to the best 5-10 that best suit you and your brand.

100 Adjectives to Help Define Your Brand:

Active

Adventurous

Airy

Ambitious

Approachable

Artistic

Authentic

Beachy

Bohemian

Bold

Brave

Bright

Bubbly

Calm

Candid

Carefree

Casual

Charming

Cheerful

Chic

Classic

Clean

Collaborative

Comforting

Cool

Cozy

Crafty

Creative

Cultured

Cute

Daring

Delicate

Down to Earth

Dramatic

Dynamic

Earthy

Edgy

Elegant

Energetic

Fearless

Feminine

Friendly

Fresh

Fun

Genuine

Glam

Happy

Harmonious

Healthy

Heartfelt

Helpful

High-end

Holistic

Honest

Hopeful

Humorous

Inclusive

Industrial

Innovative

Inspirational

Intentional

Inviting

Joyful

Kind

Laidback

Loyal

Luxurious

Magical

Mature

Minimal

Modern

Moody

Natural

Organic

Playful

Polished

Positive

Professional

Quirky

Refined

Relaxed

Retro

Romantic

Rugged

Sassy

Serious

Simple

Sincere

Sophisticated

Soothing

Traditional

Transparent

Trendy

Trustworthy

Uplifting

Urban

Vibrant

Warm

Welcoming

Whimsical

Wild

Youthful


By having these aspects of your brand defined before jumping into the visuals, we are able to work together to create something truly impactful. Through the visuals, we can help tell your story in an impactful way while staying true to your mission, vision and values in a way that speaks directly to your ideal client.


I hope this is helpful. And when you are ready to jump into the visuals I'm here to help! Check out some of my latest branding projects here.


- Hailey



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