How to Define your Brand Mission

Swipe through the slides below and read on to learn about what a brand mission is, why it’s important for your business, and how to define yours.


Why you need branding for your small business


Defining your ✨ Brand Mission ✨


✨ Your mission statement should describe what your brand aims to achieve and how you will achieve it.


✨ It helps define your business offering for everyone involved. This includes yourself, your customers, your employees, your brand designer, and your marketing team.


✨ Without a proper mission statement, it can lead to confusion in understanding what your business offers and what to expect from your brand.


It’s essential to invest time and effort into your brand strategy before jumping into the visuals. To build a solid foundation that allows us to create your brand identity so it speaks to your target audience and visually represents what you’re all about.


That’s why I work with all my clients to help identify your brand mission, vision and values (for starters) before getting into the actual brand design! I hope this helps! And when you're ready to jump into the visuals I'm here to help! Check out some of my latest branding projects here.


Thanks for following along! - Hailey



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