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How to Define your Brand Values

Swipe through the slides below and read on to learn about what brand values are, why they're important for your business, and how to define yours.

Why you need branding for your small business

Defining your ✨ Brand Values ✨

✨ Your values statement should highlight your core principles, qualities, and social priorities.

✨ Your values should display integrity and guide your business in making aligned decisions about how you conduct your business and plan to reach your future goals.

✨ Your brand values will ultimately help you define your ideal clients because how you conduct your business will help attract your people.

It’s essential to invest time and effort into your brand strategy before jumping into the visuals. To build a solid foundation that allows us to create your brand identity so it speaks to your target audience and visually represents what you’re all about.

That’s why I work with all my clients to identify your brand mission, vision and values (for starters) before getting into the actual brand design.

I hope this helps! And when you're ready to jump into the visuals I'm here to help! Check out some of my latest branding projects here.

Request my service and pricing guide if you’re interested or shoot me a DM if you have any questions!

Thanks for following along! - Hailey


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