How to Define your Brand Voice

Swipe through to read about what a ‘brand voice’ is, why is it important, how to define yours, and some extra tips when you get to the end!


Why you need branding for your small business


Defining your ✨ Brand Voice ✨


✨ Your brand voice should be a mix of your own unique personality and how you want to interact with your clients.


✨ Your brand voice should embody your mission, vision, values, & purpose in a way that feels authentic and will also resonate with your ideal clients. How would you like to interact with your clients? > Humorously / Quirky > Passionately > Straight-to-the-point / Friendly > Authoritative > Sarcastic > Emotionally Etc.

Your brand voice becomes the personality your brand takes on in its communications. This personality is applied everywhere your brand speaks, including newsletters, social media posts, presentations, your website, etc. Creating a personal brand: ✨ Make sure it feels authentic to you so you can embody your brand easily. ✨ Create a few short one-liners that represent your brand that are recognizable and can be used in a variety of places.

It’s essential to invest time and effort into your brand strategy before jumping into the visuals. To build a solid foundation that allows us to create your brand identity so it speaks to your target audience and visually represents what you’re all about.


That’s why I work with all my clients to identify your brand mission, vision and values (for starters) before getting into the actual brand design.


I hope this helps! And when you're ready to jump into the visuals I'm here to help! Check out some of my latest branding projects here.

Request my service and pricing guide if you’re interested or shoot me a DM if you have any questions!

Thanks for following along! - Hailey



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