Here are my Top 5 Reasons Why Branding is Important for Your Small Business.
1. To Be Recognizable
You have seconds to get someone's attention, but consistent branding helps your audience remember who you are. If they remember who you are, you're more likely to hold their attention once you have it. People feel more at ease with you and your company if it's consistent and they know what to expect. Your logo should be memorable, but your branding is so much more than that. Your use of colour, fonts, patterns, textures, imagery, and language should be just as recognizable.
2. To Look Professional
You will have a much greater chance of building trust with your audience if your branding looks professional. No one wants to spend their hard-earned $$ on something that looks risky. Good branding that's used in a consistent way will make you look like a pro.
3. To Make Things Easier For You
You will spend less time figuring out how to share your message. When you have your branding all spelled out for you, this takes the guesswork away from how you should be marketing your business from a visual perspective.
4. To Help Tell Your Story
Your brand is as unique as you are. Your values, personality & aesthetic should be portrayed in your branding. This helps customers align with you and your business on a more personal level. If a customer can connect with you and your brand on an emotional level, they are more likely to want to do business with you.
5. To Attract New Customers
Branding helps you define your ideal audience and create meaningful connections. The more your brand is recognized, the more a client will see your company as one they want to do business with. Plus, people are more likely to refer your company if they can remember who you are. And even more so if they like the way your branding looks! I use strategy to convey your unique brand personality with beautiful visuals that attracts your ideal clients' eye and speak to their heart.
I hope this helps! And when you're ready to jump into the visuals I'm here to help! Check out some of my latest branding projects here.
Request my service and pricing guide if you’re interested or shoot me a DM if you have any questions!
Thanks for following along! - Hailey Find me on Instagram!