Here's my Top 5 Reasons Why Branding is Important for Your Small Business.
1. To Be Recognizable
You have seconds to get someones attention. Consistent branding helps your customers remember who you are. People are much more likely to feel at ease with your company if it's consistent and they know what to expect. Your logo should be memorable, but your branding is so much more then that. Your use of colour, fonts, patterns, textures, imagery, and language should be just as recognizable.
2. To Look Professional
You will have a much greater chance in building trust with your audience if your branding looks professional. No one wants to spend their hard earned $$ on something that looks risky. Good branding will make you look like a pro.
3. To Make Things Easier For You
You will spend less time figuring out how to share your message. When you have your branding all spelled out for you, this takes the guess work away from how you should be marketing your business from a visual perspective.
4. To Help Tell Your Story
Your brand is as unique as you are. Your values, your personality & aesthetic should be portrayed in your branding. This helps customers align with you and your business on a more personal level. If a customer can connect with you and your brand on an emotional level, they are more likely to want to do business with you.
5. To Attract New Customers
Branding helps you define your ideal audience and create meaningful connections. The more your brand is recognized, the more a client will see your company as one they want to do business with. Plus, people are more likely to refer your company if they can remember who you are. And even more so if they like the way your branding looks! Check out some of the branding packages I have done. Would you want to do business with these brands?
Thanks for following along! - Hailey